In the fast-evolving landscape of e-commerce, the fusion of social media and online shopping, known as social commerce, has emerged as a game-changer. With the rise of social media platforms, businesses are realizing the vast potential of turning these channels into...
In the dynamic realm of modern marketing, businesses must constantly evolve to meet the ever-changing demands of their audience. This shift is especially noticeable in how customers engage with brands. Consumers interact through various touchpoints during their...
In today’s digital age, having a strong online presence is crucial for any business to hatch and succeed. However, creating and maintaining an effective digital marketing strategy can be a daunting task for many small business owners. This is where hiring a...
As a small business owner, you know that marketing is essential to your success. But what are the best marketing tactics for SMBs? Should you focus on online or offline marketing? What kind of budget should you devote to marketing? And what resources are available to...
More and more businesses are going online to make purchase decisions. This probably seems somewhat obvious to B2B business owners and probably the trend in your daily life. While this could be a bit disheartening to any B2B business, the truth is there are many...
Every year more people purchase directly online. This probably seems somewhat obvious to small business owners and is most likely the experience in your daily life (darn you Amazon Prime). While this trend may worry small business store fronts, the truth is there are...
Adding a color overlay onto a background image can create a very nice effect. Traditionally, web designers added the overlay offline — using Photoshop or GIMP — and then uploaded the image with an overlay to the website. However, with CSS, you can add a...
Twitter is increasingly becoming a more visual platform and users are responding accordingly. Per this Jeff Bullas post, using images on Twitter equals more engagement from others. Tweets with images had more click-throughs, likes and favorites than tweets without...
Twitter ruffled some publishers’ feathers by removing share counts for Tweets. Normally, at the top, bottom, or side of an article like this one, you will see social share buttons. These almost always include Twitter & also usually include a number...
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