Insights and updates on social media marketing.
I write from the Philippines, where a phone has just been released which, if stolen, can be remotely triggered to repeatedly scream “Thief! Thief! Thief!” Back home, BART riders have been hearing: “Ladies and gentlemen, this is your train operator. If you have any electronic devices with you, please make sure they are secure, especially if you are near the exits…

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22 Creative Group Halloween Costumes to Wear With Friends
Tackling Halloween as a group cranks up the ghoulish fun. Whether you’re harvesting candy from your neighbors or hitting up grandma’s annual Halloween rager, you and your posse want to boast the best costumes in the room.
See also: 12 Perfectly Pun-derful Costume Ideas
Combine forces with your friends, acquaintances and strangers with crafting skills by collaborating on one of these clever group Halloween costumes for whatever bash you wander into this year…

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How Your Nonprofit Can Make the Most of Its LinkedIn Profile

Note from Beth: We are seeing more and more nonprofits use LinkedIn for organizational goals – from its powerful board recruitment tool to setting up company pages (see Ten Must Follow Nonprofits on LinkedIn).   If your nonprofit decides to set up a presence on LinkedIn,  check out how some of the early adopters are engaging with followers and the content they are sharing to help you get some ideas for you plan…

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Rolls Out Updated Page Insights: “After gathering feedback from the early users of the new Page Insights,” […

Continue Reading On socialmediaexaminer.com »

Reputation Management is NOT About Getting Good Reviews

There’s a misconception that has been permeating across many industries over the past couple of years. It’s the thought that “reputation management” is about getting positive reviews on sites like Yelp, Google+, and Merchant Circle. While that’s a portion of it in theory, the practice of it has turned into a huge monster that is ready to burst… possibly before the end of 2013…

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Getting Beyond Content Marketing Hype

The whole concept of content marketing seems obvious doesn’t it? Create content that speaks to the needs of the people you want to reach. They will find it and be drawn to you and your products or services naturally. You’ll build trust and relationships. Cold calls will be no more. In fact, people wanting to do business with you will be breaking down your door just to speak with you! B2B or B2C, the idea is the same…

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Do you want to build a respectable platform? Are you wondering how to use content to grow your business? To learn more about how to start a platform that others will love, this episode of the Social Media Marketing podcast gives you insight into the subject. More About This Show The Social Media Marketing podcast is […

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Why Companies Need a Social Business Strategy

This afternoon at the Social:IRL workshop How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships, there was a ton of great advice for those looking to mature their company into a true social business.
Michael Brito wrote the book Your Brand: The Next Media Company and as of this week, he leads content and engagement for W20 Group…

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The Pros and Cons of Being a Freelancer

So, you want to tell your boss that you’ve had enough, you can do it better, and you’re going on your own. You’ve already done it a thousand times in your mind. Now, you’re ready to do it for real.
Are you actually ready, though? Before you flip her or him off, check out this infographic first…

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Apps Crash Twice As Often on iPhone 5S Compared to iPhone 5
If it seems like your apps are crashing more frequently since you upgraded to the new iPhone 5S, you’re not alone.
Mobile applications crash twice as often on the iPhone 5S than they do on both the iPhone 5 and iPhone 5C, according to tests by Crittercism, a mobile application performance management company
See also: See Apple’s iPhone 5S From the Inside
But even with the doubled rate, crash frequency is still relatively low across all versions of the iPhone 5…

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