We all know good web design is not just about looking good…although that’s definitely the sexy side of it. 😉 There are these other factors that come into play — like having great, relevant content, making it easy to navigate, getting high-quality backlinks from trusted sites, and (if you’ve got an ecommerce site) making sure visits lead to direct sales.
Unfortunately many visits on an ecommerce site fail to produce revenue, and abandoned shopping carts are one of the biggest culprits to some otherwise really nicely thought out websites. If you’re seeing high cart abandonment on your site, read Joost de Valk’s article on Moz about optimizing your checkout page for conversions. It’s clear and concise with video and actionable steps to follow or consider.