Small Errors Have a Big Impact
Don’t let simple errors go unchecked.
You invest too much thought, time and money into your marketing materials and press releases to send them out without a professional edit. Simple typos get you noticed for all the wrong reasons. When people view your ad, flyer or news release, they connect it directly to you and the quality of your business.
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The best laid plans can be laid to waste and completely misunderstood. If you are not already familiar with Jay Leno’s bit highlighting the funniest mistakes, click below to see an example.
When you want to grab attention, sometimes less is more. Do not say anything that does not need to be said. Unless, of course, you want to confuse people and sound academic. Calvin illustrates the principle for us: