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Understand and Harness the Power of Archetypes in Marketing

Understand and Harness the Power of Archetypes in Marketing

Although Dooley explains this effect in terms of how our brain works, in my opinion, distinctly separating neuroscience and the theory of archetypes would be incorrect. On the contrary, I believe that these two aspects of the study of the human mind are complementary. According to Jung , archetypes are […]


How To Build Links That Add Value

Focus on Quality

I love to overcomplicate link building. I’ll start out trying to earn a few new links to a site and six hours later I have a 23,346 row Excel file open, 52 Ahrefs tabs open, three empty coffee cups and a half-written link prospecting formula jotted down on a post-it note.  It’s like the SEO version of The Hangover.

While my highly-caffeinated run-Excel-into-the-ground link building approach is actually quite fun for me, it’s not always fruitful. My grand conclusion at the end of an eight-hour link-building binge is that I want to punch my computer monitor.

It was clear I needed to simplify my link building.


Are On-Topic Links Important? – Whiteboard Friday

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