SEO News from Around the Web Oct 19th

What makes a landing page work? Why do some landing pages get people to stay, convert, and get shared socially, while others are just given a quick look? How do you build a landing page that really works for your brand? From the SEO standpoint, there are 4 main problems with landing pages: Search. A […]Author informationAleh BarysevichMarketing Director at Link-Assistant…

The following is a guest post contributed by Dan Wilkerson, marketing manager at LunaMetrics, a Google Analytics Certified Partner & Digital Marketing Consultancy.

A core issue with measuring social media is that due to the way that traffic migrates around the web, there are lots of situations where we lose referrer information and those visits end up being labeled as ‘Direct’ inside of our analytics…

Marketing websites, increasing conversions and developing relationships with your clients all have their own challenges.
But finding and winning the business in the first place might be the biggest challenge of them all.
Oftentimes, business development requires that you take time, money and resources away from existing projects to focus on researching and writing proposals for clients you don’t even have yet…

Want to score absolutely insane results from your marketing?
The answer is to optimize everything.
In this guide we show you how to tackle every aspect of the marketing matrix to ensure you achieve 360° optimization.
1. Identify your avatars
Before you even begin to market identify your avatars. Not those little images that show up in your social media profiles…

If you thought Apple was going to quietly end the year with just a couple of new iPhones and the iOS7, you’d be mistaken. Invites sent out to the press confirm that Apple will be hosting an iPad and Mac Event on October 22 at the Yerba Buena Center for the Arts in San Francisco. While [‘] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music.

Chinese telecom company Huawei is calling on the world to tighten its security belt and begin testing off-the-shelf IT products to ensure they meet performance and security standards.
The company released a report this week entitled Cyber Security Perspectives, wherein it asks corporations and regulators to beef up global cyber security standards…

by Mike Moran

Everyone knows what a great job the big boys do. Amazon, eBay–you can go down the list. All of these “born on the web” companies have massive feedback loops that allow them to experiment with small changes in their marketing, their user experience, their offers, and ten other things…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands International Targeting In AdWords Google has tweaked how location targeting works for international searches. It’s a change that allows ads…..

Posted by randfish
The Hummingbird update was different from the major algorithm updates like Penguin and Panda, revising core aspects of how Google understands what it finds on the pages it crawls. In today’s Whiteboard Friday, Rand explains what effect that has on long-tail searches, and how those continue to evolve…

SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B SEO professionals need to consider, based on select research highlights and evolving trends.