What Should My Newsletter Be About?
Newsletters give your company a place to update your customers on what’s going on in and around your business. They offer you the opportunity to reach your customers in a way that they enjoy. Customers can easily opt-in or opt-out of all newsletter notifications, which means that if they are registering to receive the newsletter, they are very likely to remain customers. Reward that loyalty with valuable information and unannounced sales so they continue to see the benefit of the newsletter emails.
How Much Time Does it Take?
As with all marketing efforts, newsletters do require time to come up with great ideas, curate exciting content, and manage the process of distribution and tracking. cSocially Media can handle the layout, production and electronic distribution of your newsletter. We can help you understand your analytics and help to provide your best content with each release. The time you invest will be spent reviewing ideas, instead of mastering software, hammering out details, and pouring over report options to understand the value and impact of your newsletter.
Are Newsletters Expensive?
Newsletters do not have to be expensive to produce, distribute, or maintain. For most small business with a local customer base, there are free options for the management of your email database and newsletter layout. If you are already active in creating content for social media or event marketing, then you will probably find you have plenty of good material for use in the newsletter too.
Remember when news was delivered by mail (snail mail, not mailchimp)? So do we, but we’re so glad to have control over what we receive now. Consumers get to opt-in to newsletters that offer real value, help solve their problems, and tell the story behind the companies they love. Everyone loves to buy. No one likes to be sold.