This Week in Social Media News Nov 5th

Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing…

You have questions about Google+ Hangouts and Ronnie Bincer and I will have answers. Join us for a live Google+ Hangout on Air on November 6th at 11:30 am ET. You can RSVP here on the event page. Topic:  Google Plus Hangouts… What are they & why should you use them? Watch this live Hangout […][[ This is a content summary only…

All eyes are on the Twitter IPO, the biggest tech exit since Facebook. The bankers are expected to close the books on Thursday and the stock should start trading on the New York Stock Exchange on Thursday if everything goes as planned. Twitter raised the top end of its IPO opening price range by 25%, from $20 to $25…

Although Halloween is officially today, people will no doubt be dressing up and attending Halloween costume parties all weekend in celebration of the holiday as well.
And if you’re like me, you waited until the last minute to put a costume together. (I wanted to go as Daniel LaRusso for Halloween, but not in his “Karate Kid” uniform — his shower-curtain costume!) It looks like I’m not alone …
According to a new infographic from HalloweenCostumes…

Are you planning to run a social media sweepstakes to make your business stand out this holiday season? Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion? Sweepstakes, contests and giveaways are increasingly popular among marketers who are vying for the attention of their social […

Answer by Jason M. Lemkin, Managing Director, Storm Ventures & ceo/co-founder @ EchoSign, acquired by Adobe, acquired by Adobe, on Quora,

Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. The next time you log in you’ll notice a bar across the top of your browser with their suggested new name…

There’s a story in the Washington Post that blames the death of iGoogle, the personalized homepage that Google created but didn’t really tell anyone about, on social media in general. It mentions Google+ as part of the problem but didn’t get the story exactly right.
Google+ was the only problem…

Note from Beth: Last week during the Google Hangout hosted by the Packard Foundation,  someone asked me “What’s Next?”    After spending five years living and breathing networks and measurement and designing and delivering many, many nonprofit capacity building programs,  my focus is going to be on how nonprofits can apply measurement and their networks to learn for impact…